Introduction
Our client is a new solar panel company that sells and installs solar panels for customers. They have been in business for three years and are situated in Constanta, Romania. The objective of the business is to supply homes with inexpensive and sustainable energy alternatives.
Problem
Our client was having trouble keeping up with enough customers to support their business when they came to us. They had only a few or no clients at the beginning of their business. They needed to increase their brand awareness and attract new customers to grow their business.
Solution
Our agency developed a comprehensive marketing strategy for the client that included Facebook advertising and video marketing. We created a series of video ads that showcased the benefits of solar energy and the client’s unique selling proposition. We provided the client with scripts for the videos, and they filmed and edited them before sending them to us. We then launched the ads on Facebook, targeting users who were interested in solar energy and sustainable living.
In addition to Facebook advertising, we also optimized the client’s website for search engines and created a blog that provided valuable information about solar energy and its benefits. We also developed an email marketing campaign that targeted potential customers who had expressed interest in solar energy.
Results
With a budget of 100 euros, the Facebook ads generated almost 70 leads in 2 weeks for the client. The client was able to convert 2 of these leads into paying customers, which helped them grow their business and increase their revenue. The blog and email marketing campaigns also helped to increase the client’s brand awareness and attract new customers.
Over the course of two weeks, our marketing strategy helped the client achieve the following results:
- Increased brand awareness and visibility
- Generated almost 70 leads
- Converted 2 of leads into paying customers
- Increased revenue and profitability
Conclusion
Our client was able to grow their business and overcome their initial obstacles thanks to our marketing strategy. We increased the client’s brand awareness and brought in new business by utilizing Facebook advertising, email marketing, video marketing, and search engine optimization. This case study should give you important information about how our company can support the expansion and success of your company.
If you have any further questions or would like to discuss your marketing needs, please don’t hesitate to contact us.
